søndag, juli 10, 2011

Derek Sivers


"Anything you want" er en bok om musiker, og låtskriveren, Derek Sivers, som lanserte nettstedet: CDBaby i 1997. Hensikten var å hjelpe seg selv og sine musikervenner med å selge sine låter. Historien ender med at han selger det hele 10 år senere for $22 millioner. Bruker du 2 timer på å lese denne boken som du laster ned fra kindle for ca.kr.40. Jeg garanterer at du forandrer oppfatning av hva det vil si å starte egen bedrift etter å ha lest den.
Som eksempel kan du lese mailen som ble sendt ut når kunder bestilte en CD fra
CDBaby:
Your CD has been gently taken from our CD Baby shelves with
sterilized contamination-free gloves and placed onto a satin pillow.
A team of 50 employees inspected your CD and polished it to make sure
it was in the best possible condition before mailing.
Our packing specialist from Japan lit a candle and a hush fell over
the crowd as he put your CD into the finest gold-lined box that money
can buy.
We all had a wonderful celebration afterwards and the whole party
marched down the street to the post office where the entire town of
Portland waved 'Bon Voyage!' to your package, on its way to you, in
our private CD Baby jet on this day, Tuesday, August 17th.
I hope you had a wonderful time shopping at CD Baby. We sure did. 
Your picture is on our wall as 'Customer of the Year'. We're all
exhausted but can't wait for you to come back to CDBABY.COM!!
Thank you once again,
Derek Sivers, president, CD Baby
the little CD store with the best new independent music"


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